Wednesday, September 17, 2008

iPod Nano Rocks the Color Wheel

Apple is indisputably the color guru in the world of electronic devices. They are always ahead of the curve in every sense of design. And that is why I pay attention to every nuance of color in their devices and advertising.

With that said, I am dazzled by the rainbow of colors of the new iPod nano. In fact, the image of the lineup of nanos at the Apple store follows the logical progression of colors on a typical color wheel - purple, blue, green, yellow, orange, red, red-purple (magenta). Wow!
Nano chromatic indeed.

Oh but wait a second … Apple rocks the color wheel in the new TV ads by breaking the expected progression when the orange iPod jumps to a red-purple (hot pink/magenta) which is followed by red.

And that is the point of this blog. I really wonder why there are two versions of the clusters of iPod nanos. Whatever the reason, I vote for the iPods that are out of sync. It’s subtle and it’s a nice jolt for those of us who live under the rules of color theory.