In the future, every color will be world-famous for 15 minutes

I couldn’t resist twisting Andy Warhol’s quote after seeing the first museum survey exhibition of the work he produced during his final years. It was worth taking the train to Fort Worth during my brief stay in Dallas to see "Andy Warhol: The Last Decade" at the Modern Art Museum.

If truth be told, I was more motivated to see the Ando-designed Museum – a cluster of floating pavilions - than the Warhol exhibit. The experience turned out to be a clash of the colorless world of Ando’s concrete and steel structures and the riotous colors of Warhol’s canvases and prints. A powerful juxtaposition of geniuses and color theory!

Prior to seeing this exhibit, I had always thought of Warhol (1928–1987) as an artist with a crayola coloring-book approach to color. Any color would work as long as it was a raw primary or secondary color. The image – Marilyn Monroe, Mao, or shoes – was the focus. In fact, we recognize his position in art history as the man who transformed soup cans and other icons of pop culture into true art.

Now we have this exhibit ... and it exposes his mastery of color and techniques on a scale that you have to see to believe. For example, “Christ 112 Times /Detail of The Last Supper” is an acrylic with silkscreen ink on canvas the size of a bus. 112 small panels of Jesus’ face (from “The Last Supper”) in yellow on black fill the painting. Yellow and black!

On a smaller scale, his series of “Shadows” panels (about 4’ x 6’ each) contain a single geometric colored shape that seems to glow from within. They actually rivaled the mystical quality of the Rothko painting in the permanent collection below the Warhol exhibit.

By the way, during the last decade of his life, Warhol created more artwork - and on a vastly larger scale - than during any other phase of his 40-year career. This exhibit was a rare opportunity to view 55 works that had never been seen together for the first time.

It seems that his color sensitivity was making history in a way that Andy may not have realized. But then again, maybe he did. As it turns out, he was a closet Catholic and - perhaps in the same sense that he was a master of puns - he loved to play with color as much as the object during his last years.

Video - Warhol Exhibit

Modern Art Museum of Fort Worth

Note: The exhibit travels to the Baltimore Museum of Art, October 17, 2010–January 9, 2011.

A Color that’s Worth $80,000,000

A reader asked what shade of green I specified for the bank in the previous blog post. Before I answer that, here’s a story about a multi-million dollar color:

The right shade of blue can be worth $80 million – at least that’s what they say about Bing’s blue link color. Microsoft’s research team found that blue engaged people the most and they tested various shades of blue in user groups. First, they determined that their previous shade of blue (a paler hue) lacked confidence. Finally, they wound up with a shade of blue quite similar to the one used by Google. Based on user feedback, the team estimated the best blue color could generate $80 million to $90 million in ad sales.

By the way, you’ve probably been a guinea pig for Google’s analysis of the click-through rate of different link colors. Gmail’s users were randomly tested with 40 different link colors, ranging from “blue-with-greenish” to “blue-with-blue-ish.” Google discovered that blue-ish links encouraged more clicking than greenish. (Have you noticed that Gmail uses a slightly different shade of blue for its links than the main Google search page?)

My take on this is that HTML links were originally a similar shade of blue – a strong vivid blue with great contrast on a white background. Perhaps we're just hard-wired to click on blue. Is there really such a difference between #0044CC and #2200CC as to have a noticeable effect? What do you think? Also, aside from those blues, which color would make you click more?

This raises a provocative design question: Should the best color for links be a pure design decision made by someone with strong expertise in design, psychology, and human-computer interaction or should it be determined by an (unintentional) vote among users?

Back to the question about the specific shade of green for that bank: It was not a stodgy green, not a stereotypical banker’s green, NOT that overused green that is used for every eco call to action, and not pure RGB green #00FF00. It was a very special green that can’t be revealed due to confidentiality clauses for this project. However, it is worth noting that the logo design included a small color accent and that the new green created the right harmonious relationships. Always remember that colors never exist in isolation. It may be as simple as blue text on a white background, or pure green next to yellow on a dark green background.

In conclusion, do you think that green can be worth as much as that the blue link color? Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup. More than 10 million bottles were sold in the first seven months following its introduction. The result: $23 million in sales - the highest sales increase in the brand's history.

But what about a specific shade of green? What if you could trademark “your green” and prevent others from using it? Would that be worth more than a billion dollars? Here’s an answer: BP, one of the world's largest energy companies, was denied a trademark for green. Here's why: Link

Working with Color: Bailouts and Branding

I love interviews with the press because there’s always one challenging question that requires a good answer. Last week, the interviewer asked, “How do you get your color consultation projects?” I replied that half the time, there’s a color disaster underway and someone contacts me. Typically, “the boss” has chosen his or her favorite color for the logo (or the product, packaging, etc.) and a member of the staff senses that there is something terribly wrong with the choice.

One of my recent projects is a perfect example of these color bailouts: In this case, the CEO had chosen purple for the bank’s new logo and all collateral material. The V-P questioned whether purple was appropriate and provided a list of the attributes that the logo color should communicate: simplicity, ease of access, multiple access points, state of the art technology, and ecological awareness. As for demographics, the customers ranged from GenY to Baby Boomers in the mid-west, (U.S.). Yes, she was right about her color intuition. Although purple does align itself with high technology, it would fail to address all the other critical criteria for a bank. My ten-page documentation presented an objective analysis of purple and a specification for the best color. (By the way, the nice part of this business is knowing that you can mediate a dispute with rational information – and you always gain some insights about the mysterious and compelling world of personal color preferences.)

Another situation unfolds when the color selection has been placed in the hands of the pigment or paint chemists and someone in another department raises a red flag. For example, it wasn’t very long ago that the colors for pills came out of the lab – and these colors typically had no logical connection to color communication and the consumer. Consider this: The "Golden Rule" in pharmaceuticals is to select colors that represent the cure, not the malady. Picture a grey anti-depressant tablet - and then think about what color should be avoided for a sleeping pill. (See Taking the Colors of Medications Seriously)

As for the rest of my color projects, I’m usually involved before a product is rolled out and long before there’s a problem. In recent years, golf carts, computer hardware, medications, garbage cans, and even toilet plungers have been part of the mix. However, just when it seemed that most of my focus was on branding and marketing, an architectural project arrived and I wound up analyzing paint scrapings under a microscope and specifying paint colors for a historical restoration.

The only thing that challenges me about this work is that I have to shut down my personal passions for colors and stick to objective criteria. I’ll admit that yellow has always been my favorite color and that other colors drift into my personal kaleidoscope – colors like tomato red and tender shades of teal. But this is my personal agenda and I’d never apply it to the real world of color consultation.

When is a color racially offensive?

The recent controversy surrounding the aboriginal costumes worn by Russian ice dancers Domnina and Shabalin raises questions of cultural theft, authenticity of the steps, and appropriate costumes. Some Australian aboriginal leaders have claimed that the pair’s brown-toned costumes adorned with leaves and white aboriginal-style markings were offensive and far from authentic. On the other hand, the Russian duo’s coach explained that the term "aboriginal" translates from Latin language and means "from the beginning" and that they tried to represent a picture of the time when aboriginal people were in the world - with no reference to any country or custom. Nevertheless, in spite of changing the hue of their original costumes from a dark brown (intended to make their skins look darker) to a paler shade, which better matched the Russians' natural skin tone, the controversy still rages.

This inspires me to write about the topic of "color racism" – something that I’ve been pondering ever since reading that the word "negro" is used on the 2010 U.S. Census. From a historical perspective and my experiences living in the South, it’s an obsolete and offensive word that many African Americans associate with segregation and a regrettable chapter of American history. My outrage mellowed a little after learning that the census box includes all 3 racial identifiers – black, African American, negro - all placed next to each other and next to the same check box. Census officials explained that some older African Americans identify themselves that way and they're trying to be inclusive. If I take their word for it, I’d have to put this to rest. In this case, how you define yourself is subjective.

An interesting contrast is the color term "flesh" when it’s used as a synonym for a light color. Crayola got the message back in 1962 and changed the name to peach (recognizing that not everyone's flesh is the same shade). In spite of this, a recent AP story described Michelle Obama’s dress as "a gleaming silver-sequined, flesh-colored gown." The writer - or someone - evidently got the memo and changed "flesh" to "cream" in later versions of the story. Source

Two weeks ago, yellow made the news. No one can justify naming the train route in the Asian community the "Yellow Line" – as was the case in Atlanta, Georgia. Although transit officials claimed that naming it the "yellow line" was part of color-coding the entire transit systems by using primary colors, this was racially insensitive and quite different from the census example. Yellow has never been used as a racial identifier for Asians. It is used as an offensive racial slur and it also carries historical baggage that can’t be ignored. After considerable protest, the route was changed to "Gold. "

A web site included this comment on the Atlanta situation: "It's becoming a sad, sad world when some find names of colors racial and the powers that be bow down to them."
Source

What do you think?

By the way, green is just a color … not a virtue.

There’s More Than Love at the Heart of Red

"Monkey Butt Red" and "Flaming Fuchsia" made the news recently - at least in the automotive industry. These are the names of colors created by Toyota and Dodge for the debut of their elite sports cars. Consider the possibility that these colors and their names were intended to generate a lot of press.

In the spirit of Valentines Day, the colors red and fuchsia (aka magenta, hot pink) generated considerable excitement in other arenas in the past year. Here’s some recent news about these two loving colors:

1. Scientists found that red seems to improve attention to detail while blue sparks creativity.
Source

2. Marine biologists discovered that a lot of fish in the sea glow a fluorescent red. This is startling news because scientists believed that fish don’t see red very well or not at all because red light does not penetrate below a depth of 30 feet. Why develop a skill that you will never be able to use?
Source

3. Red is the #1 color in advertising design.
Source

4. Companies see red over rights to the color magenta.
Source

5. When 877 members of USA TODAY's CEO panel took an online personality color test, they were three times more likely to favor magenta than the public at large, three times less likely to select red, and 3 times less likely to choose yellow.
Source

6. India's "pink panties" revolution for freedom from Indian women's sexual prisons begins.
Source

This Valentine's Day, think about your red. What does the color mean to you? Remember that color is like sex. It's mysterious. It's unknowable. No two people see the same thing. No two people feel the same thing.

Shattering a Colorblind View of the Past

For nearly two centuries, scholars have been arguing that beige and white were not the true colors of antiquity. The Parthenon in Athens and the Forum in Rome might have been almost gaudy. Unfortunately, such ideas have never influenced Hollywood or many experts. For example, in "Gladiator," when Russell Crowe strides down the streets of ancient Rome, circa A.D. 180, he's backed up by the proper complement of white marble. In almost every view of the past, textbooks included, the ancient world comes off as monochrome.

A flood of recent exhibitions has put color back into the vocabulary of antiquity. Last year, "Gods in Color" in Boston and "The Color of Life" exhibition at the Getty featured multi-colored sculptural masterpieces from the Greek and Roman eras.

However, not all scholars are pleased. Of note, Fabio Barry, an art historian at the University of St. Andrews in Scotland, is not overly fond of the Prima Porta sculpture's colored reconstruction. "Can you imagine the family-values, back-to-basics, republican emperor Augustus . . . represented by something that looks like a cross-dresser trying to hail a taxi?" raves Barry, an expert on the history of marble. He insists that the Romans cherished the whiteness of fine marble as an important symbol of light and purity.

On the other hand, Getty Curator Kenneth Lapatin "For the Greeks it was all about mimesis," says, using the Greek word for realistic imitation. Beauty depended on it.

A week ago, scientists revealed something else that shatters our preconceived notions about the drab and dinghy colors of an even more distant past. A team of British and Chinese scientists found evidence that a dinosaur that lived about 125 million years ago had a feathered mohawk with orange-brown bristly feathers around its tail. By examining and comparing tiny structures (melanins) in the feathers, they found the color associated with red-brown. Source

While this colorful development in the lost world of dinosaurs is quite exciting, it will still be left up to our imaginations to create the colors of popular dinosaurs, like Tyrannosaurus rex - at least for now.

As for antiquity, we also need help visualizing and accepting a colored world of architecture and sculpture.

Perhaps this century will colorize the past in amazing ways.

Push the color red as far as it can go?

One of my unfulfilled dreams as a colorist has been to pack as many colors as possible into a painting that breaks the barrier of “it’s too pretty to be considered as serious art.”

When I was working on my M.F.A., the "anti-aesthetic" ruled. The art that was sanctioned by the intelligentsia was far from lovely. Matisse’s famous philosophy - that a painting should be like a comfortable armchair - was taboo. There was no going back to the luxurious color harmonies of Matisse and Monet in the French impressionist era or the lush abstractions of deKooning or Rothko in the mid-twentieth century.

Maybe it was a good thing that I turned away from painting fifteen years ago, because until a few days ago, I didn’t think it was possible to create an image on a canvas with juicy oil paints - an image with more colors that one could imagine occupying the picture plane or just one lush or screaming color in a way that it had never existed before. Finally, I didn't believe that this genre of colorful imagery could meet the high standards of the fine arts world today.

I met an artist last week whose paintings embody every goal, every dream any artist, any colorist could wish for. She is Chris Chou, a Guggenheim Fellow 2007 - and that means she is indeed taken seriously by artists and art historians internationally.

Here’s what Chris says about red “I paint the color of red. I want to push red as far as it can go.”

At this point, words fail. See what she did with red and every color of the spectrum at her website - http://aredstudio.blogspot.com/

Here comes trouble: Paint matching apps for the iPhone

Its' supposed to solve the dilemma of winding up with all those cans of paint in colors that are too bold, too dingy, or not quite right. Both Benjamin Moore's Ben Color Capture and Sherwin-Williams' ColorSnap applications for the iPhone work the same way: Take a picture with your iPhone, zoom in on an area of color that you want to match in paint. Click “match” and the application gives you a range of paint options just like a real paint strip from their catalogue (either Moore or Sherwin). On the plus side, it shows the color’s nearest neighbors, in both lighter and darker shades.

However, you’re still in for hours of hard work. After you buy a quart of paint (or a gallon if the color is unavailable in quart sizes) you have to try it in the room. It’s best to test the color in several areas of the room - one area in bright light and one in the shade. Look at it at night and in the daytime as well. Chances are that the color isn’t what you expected. Paint chips are very tricky, regardless of whether you selected the color in the store or with this app. So, now it’s back to the paint store with the other color options generated by the iPhone app.

It does seem to solve one problem: Color samples in the paint stores are usually affected by store lighting and always look different when they’re on a wall in your home. On the other hand, the lighting issue on the iPhone is also problematic. Too little light, and your color image ends up dull, faded, or too dark; too much, and your colors end up washed out or too pale.

Will these apps save you hours and hours of agony? Not really. They have a long way to go before they can take a very clear color-accurate picture of whatever it is that inspires you - and adjust for all the variables between a photograph and a can of paint.

It will make it easier in one way: Beginning a task is usually the biggest challenge.

I’ll make it even easier by giving my blog fans a copy of “Color Tips” - a set of pages of tips for using colors schemes and layouts for your home (from my recent publication, Color Matters for the Home). For the next two weeks, you can download it for free. Click here.

A Color Heaven

Three weeks ago, I presented a seminar about color in Bermuda. I’ll admit that I’m quite spoiled by living in the color paradise of Hawaii. I’m not easily swept off my feet, but the colors of Bermuda - everything from sand to architecture - were stunning and classy, at that.

Real men wear pink - pink shirts and even pink shorts. In fact the logo on the airport terminal is a pair of pink Bermuda shorts. Aside from wearing apparel, many of the beaches are pink and so are the homes and many of the commercial buildings.

Buildings are also painted shades of blue that melt into the sky; others are lemony tints or startling salmon oranges. In fact, the buildings are every color of the spectrum - and every shade of pink.

I wonder why we tend to be so color-phobic about architecture in the U.S.? Even in tropical places like Hawaii, it’s mostly a sea of grey or beige pablum. Traditionally (and historically), the closer you get to the sea, the more colorful the buildings. It’s time for a change!

Monkey Butt Red?

It’s the new red … and it’s the color Toyota chose for the FT-86 sports car. Yes, it really is the red color of a Japanese monkey’s backside and if you can pronounce it, it’s “shoujyouhi” red.

Just when we’re getting used to a new genre of creative – but not always descriptive - color terms, such as "Fiji Weegee Fawn" for nail polish, "Freedom Trail" for paint, and "Peter Pan" for candles, Toyota's reference point for this new hue is beyond bizarre.

Apparently Toyota's lineup of cars has been criticized for lack of excitement. They say that this concept will put the passion back. (???) Not in my garage.

As cheeky as it may seem, I don’t think you can un-ring this bell. Any potential buyer who has seen “that red” on a monkey’s anatomy, will never invest in a sports car in this new red.

What do you think? Maybe it’s just my jet lag from a brief trip to Bermuda – the land of pink – and a place that’s truly a a color heaven. (And that's the next topic at the Color Matters blog.)

Source

Liar, Liar, the Color Wheel is on Fire

Does the web provide an open door for "color experts" to dish out bad advice? Maybe in the dark days before the web, the color wheel was on fire but no one could see it. Whatever the case may be - and on the heels of last week’s Benjamin Moore report - there’s a new one.

The latest bad advice is based on the assumption that the "old rules" about how to use and combine colors are out the window. Here’s the exact quote from an interior design professional:

"This marvelous freedom is facilitated by people finding out this simple color truth: ‘The more colors you have the more colors work.'"

That couldn’t be further from the truth because the biggest mistake amateurs and professionals make is using too many colors. It’s a recipe for disaster unless you’re a very gifted color designer.

As is the case with music, there are formal principles about color harmony that have evolved over thousands of years. Breaking or bending a few rules can be exciting and refreshing. However, there is always an underlying logic in all innovative work.

Aside from art and design theories, here's a basic fact about how the brain works: If there's too much visual information, if there are too many colors, the brain can't organize it all. As is the case with other sensory input such as sounds, the brain becomes overloaded and shuts down.

To encourage people to toss the whole color wheel into a design is heresy - and even more so because this can result in very costly mistakes by homeowners who are spending a lot of time and money on design projects.

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For more information, see Color Logic.

Busted! What is the color of trustworthy information?

Wikipedia just announced that they will allow a color-coding for text that has been declared untrustworthy. Orange will be used to highlight unreliable text, with more reliable text given a lighter shade. Text earns "trust" over time, and moves from orange to white.

It’s unfortunate that color myths - such as those presented by Benjamin Moore recently - had not been subjected to similar evaluation. For example, their recent “Color Associations” article claimed that:

1. Yellow is the most difficult color for the eye to process and see.
(Fact: Yellow and yellow-green have the highest visibility of all the colors. Just look at caution signs, fire trucks, and emergency rescue vehicles.)

2. Yellow aids digestion and stimulates circulation.

3. Blue is also known as anti-inflammatory, and can provide relief for insomnia and headaches.

So then, if I have severe gastro-intestinal distress, should I get a dose of blue to stop the inflammation or do I choose yellow to aid digestion?

This also raises a question about how to use a color for these cures. Are you supposed to stare at a piece of colored paper, drink a glass of colored liquid, bathe in colored light, or rush out and buy a gallon of paint for the walls? By the way, will a pastel version of the color work as fast as a deep dark shade?

Fortunately, Benjamin Moore decided to remove and review this article after reading Kelly Berg’s blog post, "Benjamin Moore, We Expect More from You." Cheers, Kelly!

Aside from this incident, we are unfortunately subjected to unreliable information from people who stand to make a lot of money from posing as professionals. As Kelly states, “We are not doctors, and we can’t go around prescribing paint colors for physical ailments. The psychology of color is far too complicated for that.”

In the meantime, if you want factual information about using color to transform your home into a place that feels good according to your needs (calm, stimulating, inspiring, etc.), see Color Matters for the Home. It’s an easy to follow guide that you can download it in seconds.

PS. I’m a great fan of Benjamin Moore paint and have specified their hues for many projects. They have the most glorious yellows!

In Memoriam: Kodachrome and Polaroid

2009 marks the end of two photographic wonders and the amazing colors they produced. Digital photography has rendered them obsolete.

In June, Eastman Kodak company announced that its Kodachrome film would be no more. This was the slide film that gave us such beautiful bright colors and it's the film Paul Simon idolized in the classic line of a song, "Mama don't take my Kodachrome away."

In February, Polaroid announced the end of its instant film. The images were magical - and sometimes accidental - masterpieces. Do you remember eagerly waiting for the picture to materialize from the murky coating? Some say that the Polaroid camera was the iPod or Blackberry of another generation.

Mourn no more! Go to Poladroid.net and get the easiest and funniest Polaroid image maker. Download the app, launch it, and turn up your volume. Drag and drop your photo. Wait... wait.... wait again... or shake the picture. Yes, shake the picture. Then look at or print your POLADROID picture :)

Nostalgia buffs rejoice! (Note: Justin Timberlake loves it too.)

Go get it at Poladroid.
Do thank them with a donation.

Wet Dog

When I was in art school, a professor commented that my painting looked like a soggy dog. That was a compliment! I was struggling to find my artistic center and had poured turpentine on an oil painting (still wet and workable) and saved the results.

Even though the words “wet dog” evoke this memory for me, I bet you have memory. At the very least, I would be willing to bet that your olfactory sense tuned into this. Does anyone like a wet dog smell?

So why would anyone label the color of a product “Wet Dog?” I might like it for a crazy beige nail polish but I’d never buy a laptop or a pair of slinky harem pants in a color labeled “wet dog” and would gladly settle for “taupe”- as unimaginative as it may be.

Ahhhhh, the magic and mystery of words used to describe colors. Congratulations to Glassybaby and their 183 rich colors for candles - from wet dog (taupe) to pollen (faintest of green) to prom dress (bright purple). They even have devil dog and tom cat. I wonder what they smell like.

Source

Color Infringement: Microsoft vs. Google

Lawyers for Microsoft, Inc. have filed a lawsuit against Google, claiming the company's new Chrome OS color scheme infringes on the Windows logo color scheme.

Can Microsoft really own “the four colors” used in its logo and prevent others in the industry from using them even if the logo is completely different? One of the basic principles of color trademark laws in the US is that a functional color cannot be trademarked. In other words, if a company makes lawn mowers, they can’t trademark green because green is the color of lawns and is therefore a functional color. Contrary to urban myths, John Deere does not own green. (They did trademark a green paint but that’s their paint formula in a special shade of green.)

Consequently, one could say that colors and especially RGB (red, green, blue) are functional colors of all computer operating systems. Without these colors, we’d be stuck with black and white images and text on our monitors, as was the case many decades ago. I conclude that a multi-colored logo is in fact descriptive.

There’s something else that troubles me about this lawsuit: Four specific colors are in question- not just one color such as Dow Corning’s trademarked pink. The issues of color monopoly and color depletion become quite serious in Microsoft’s claim.

Although Microsoft has filed a patent for the colored logo, that’s completely different than their subsequent claim that they OWN the four colors. If Google’s Chrome logo were four circles in a layout similar to Microsoft’s four rectangles, one could argue consumer confusion. That is not the case with Chrome’s compact circular logo.

A final detail: The four colors are NOT the same! Did you notice that Microsoft uses an orange-red and Google’s Chrome a pure red. Likewise, the greens are completely different. Now I’m really on a color crusade to stop the madness!

What do you think?


One last item about truth in reporting: The news piece that reported this lawsuit included a reference to a quote by Yale law professor Amanda Reagan that Apple was forced “to load its beautifully colorful logo into Photoshop and desaturate it 80%." in Microsoft v Competitor #126. After considerable time searching for this lawsuit, I can’t find anything. In fact, Ms. Reagan is not listed as Yale Law School faculty on their web site and a search for her name coupled with “law” reveals nothing. (And we think we are deluged with bad information in our world of color consultation!) If any of you can fill in the blanks, please comment.


Source: Microsoft Sues Google For OS Color Infringement

Changing the Colors of GM's Logo

It was rumored that GM may consider changing the color of its logo from blue to green when it emerged from bankruptcy. Apparently, that’s not going to happen.

Too bad for GM! This could have been a classic case of brand transformation in the right direction. Yes, something as subtle as color can affect a consumers’ perception of a brand, a corporate image, business, and any product.

Any color change would have sent a message that the stodgy old GM products and attitudes were gone. (And blue - that GM blue - is as boring and unimaginative as many of the cars that GM expected we’d buy.)

Green would be perfect for several reasons:

1. It’s a change - and changing the color of a logo signals a big change.

2. Green delivers the powerful symbolism of eco-friendliness. Even though we’re gagging on the repetitious emphasis on "green" products today, the automotive industry and especially GM REALLY need to catch up. Philosophically, green sends the right message.

3. A green GM logo would draw attention to the company's greener product offerings such as the upcoming Chevrolet Volt and Cruze which is expected to get significantly higher mpg ratings than even the new Cobalt.

The only disadvantage might be the 1920’s racing superstition that green race cars are bad luck. The only real risk might be the association of green with money (US greenbacks) - the taxpayer’s money that was used for the bailouts.

One last thing: Brand continuity. It’s a change but not a huge shift. Blue and green are both cool colors. For that matter, green is blue’s neighbor on the color wheel. The trick is to find the right shade of green . . .and that’s where GM could have used a color consultant with an eye for nuances. Me!

Maybe they'll change their minds.

Hues that cry for freedom

Green is the color that is still at the forefront of demonstrations in Iran and across the world in protest of Mahmoud Ahmadinejad's controversial victory in June's presidential elections.

This is not the first time that color has been the symbol of a revolution. A trip around the color wheel reveals other significant examples of how protesters in repressed countries are using color to get their message across.

The Yellow Revolution (aka People Power Revolution)
Philippines, 1986
After a controversial (and tainted) vote that led to Marcos' reelection, demonstrators wore yellow ribbons, the favorite color of opposition leader Corazon Aquino. Ferdinand Marcos’ government was overthrown and Aquino became the first female Asian leader.

Thailand, 2009
Thailand's election commission has approved a new political party set up by the "Yellow Shirt" protest movement which blockaded Bangkok's airports last year.

Orange Revolution
Ukraine, 2004-05
Prime Minister Viktor Yanukovych was elected president in a fraudulent election, and supporters of his opponent, Viktor Yushchenko, crowded the streets wearing orange, the color of his campaign. After two months of demonstrations, Yushchenko, who won the new election eventually called for by the Ukranian Supreme Court.

Blue Revolution
Kuwait, 2005
No regime change took place, but protesters carrying blue signs helped secure women’s right to vote.

Also worth noting:
In Georgia's Rose Revolution (2003) and Kyrgyzstan's Tulip Revolution (2005), it was flowers, not colors, that became the symbol of the opposition.

A new identity for green

Green has emerged as the color of protest in Iran. The pictures describe more than any words in this blog. (Note: Green is the signature color of Mir Hossain Mousavi, the main rival of President Ahmadinejad in the Iranian elections.)

We may want to consider why is the color green so important in the Muslim world. In short, it was supposedly the Prophet’s favorite color. He is said to have worn a green cloak and turban, and his writings are full of references to the color. For example, a passage from the Qur’an describes paradise as a place where people "will wear green garments of fine silk.”

Green is also a symbol of nature and life—especially potent in the dry desert of many Middle Eastern countries. Of note, green is either the only color or one of the primary colors of the flags of Pakistan, Iran, Saudi Arabia, and the Palestinian group Hamas.

A Close Encounter with Yellow

I usually don’t write about my personal experiences with color but a recent encounter with a startling yellow dress is worth the space on this blog. In fact, the dress was such a bright yellow that I felt like kids might try to ride me to school. Okay, it’s a cliche, but school bus yellow is a color that can really be too overwhelming for my fair coloring. Soft creamy banana yellow is okay, but not mango yellow.

The story of my unexpected experience with this color is quite typical of any wardrobe crises. The day before my scheduled color seminar for a group of bankers, I found myself at a loss for what to wear. Those extra pounds from all the great food in Pakistan ruled out most of my usual outfits and the options were a drab avocado blazer or a little black dress.

After three hours of shopping, I found it! A bright yellow shirtwaist dress. This would break all my rules about “my best colors.” I wondered if maybe I was so close to color that I couldn’t see my colors - my personal colors - objectively. How humbling to admit that it was time to get help. After getting positive feedback from the salesperson, random customers, and later the personal shopper at the store, I bought it.

I will never regret it. Of course, the obvious resulted. It was an instant identification of the color consultant speaker - and even before the introduction. It also helped make one of the points in the lecture: Pure yellow has the highest visibility of any color of the spectrum. (Which is why most fire trucks and emergency vehicles in the US are now yellow.)

This is not the end of the story because the most amazing things happened after the lecture. Although I was exhausted, I had to make several stops on the way home - a grocery store, a car wash, and the post office. During my brief encounters with cashiers and clerks, I was stunned by how abnormally friendly they were. It wasn’t me - I was lifeless and probably didn’t have any energy left over to smile - it was that color that overwhelmed people with happiness.

Happy, happy, joy, joy for yellow. Just for the record, it’s Pantone 1225C

Dyeing for Color

Restoring Color to Dead Lawns of Abandoned Homes

Foreclosed homes with dead, brown lawns can be found in just about every neighborhood these days. Apparently a business in California is waving a magic wand of green paint over the lawns and dressing up the properties. The water-based paint is chemical free and includes flower-based pigments.

Green Canary, a San Jose-area company, says that a typical front lawn can be painted for under-200 dollars and is guaranteed for six months. Amazing!

Source
Restoring Color to Dead Lawns of Abandoned Homes



From Drab to Fab on the Floor

If grey concrete is as unappealing as a dead brown lawn, color can come to the rescue again. Concrete stains will transform that basement or patio floor or even the driveway. In this case, the transparent stains create a more natural mottled appearance. In other words, it’s not a solid coat of paint.