Monday, December 08, 2008
More holiday shoppers are buying gifts based on color - USA Today
Color Matters! The author of this blog was just quoted in USA Today (December 8, 2008) in the article "More holiday shoppers are buying gifts based on color."
From the article:
In the most economically depressing holiday season in decades, there’s one buzzword — besides cheap — that’s still got game at retail: color.
While in a bleak economy, some companies and consumers are more somber in their choices — but a lot go the other way and embrace color. “People form a personal connection to a product in a color they like,” says Jill Morton, head color consultant at Colorcom. This can be particularly critical, she says, “in times of doom and gloom.”
Source - USA Today - "Gifts in Color"
More information about Colorcom's database about consumer color preferences - The Global Color Survey