Color Matters! The author of this blog was just quoted in USA Today (December 8, 2008) in the article "More holiday shoppers are buying gifts based on color."From the article:
In the most economically depressing holiday season in decades, there’s one buzzword — besides cheap — that’s still got game at retail: color.
More:
While in a bleak economy, some companies and consumers are more somber in their choices — but a lot go the other way and embrace color. “People form a personal connection to a product in a color they like,” says Jill Morton, head color consultant at Colorcom. This can be particularly critical, she says, “in times of doom and gloom.”
Source - USA Today - "Gifts in Color"
More information about Colorcom's database about consumer color preferences - The Global Color Survey
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